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Advertising: My 5 tips for creating an effective flyer


The flyer is a very interesting marketing tool because it allows you to reach out to the public and offer your services or products directly. To launch a company or to talk about an event, this communication medium allows to target exactly the desired people. For a real impact, it is essential to think carefully about each element of communication of its flyer printing to display a beautiful quality.

A precise and clear message for your flyer

This flyer must have an immediate impact because it takes only a few seconds for the person who receives it to judge if it is worthy of interest or not. When creating it, the message should be direct and punchy enough to encourage further reading.

Useful information such as the date and time of the event and the company’s contact information should be included. A double-sided design can be smart if the information says enough to draw the reader in without giving away everything.

Successful flyer rhymes with visual impact

A flyer should have a strong visual, which embodies the message on its own. Choosing a graphic design can be wise to be sure that it catches the eye as soon as the targeted person will read it.

Thinking about a concept that perfectly matches the image that must be given is essential in terms of communication. The potential customer is more likely to immediately remember this visual than the information contained on the flyer. It must therefore push to know more.

Choose carefully the typography of your flyer

The range of typographies available is very wide and to make the right choice, you have to be aware of the fact that each one has a different power on the consumers. Depending on your products and your target audience, it is best to make a particular choice. Imagine what the reaction is going to be when you discover this element to make the right choice at the time of the order. The format is also important to capture the interest immediately.

Do not neglect the slogan of your flyer

Just like the visual, this advertising phrase is one of the elements that will be most easily remembered by the public. It allows you to associate your brand with a particular concept. People who read your flyer will discover your slogan and will appreciate finding it in your store or in your ads. By including it on this communication support, you will create a first link between your brand and your new customers.

Use a maximum of 3 colors per flyer

This rule is essential to avoid losing consistency. Too many colors could distract the reader from the message, since his attention will be solicited from all sides. To make a beautiful flyer, it is preferable to opt for a glossy model that will be more eye-catching.

The price proposed for this type of service is quite reasonable via online printing. Often decreasing according to the number requested, this is an option to consider for your flyers.

Find another good idea for your customer communication: the PVC card! 🙂

Enjoy your reading!